Storytelling is a powerful tool: it promotes an emotional connection between people and the story and generates greater engagement. According to a 2016 study by Nielsen and YuMe, virtual reality does just that.😉
The immersive content in an VR environment produced significant levels of emotional involvement when compared to other tested platforms. VR participants were in a highly engaged state for 50% of the experience, compared to 34% for the same 360° video content.
Source: 2016 study by Nielsen and YuMe